Fintech
Fast-Track Customer Acquisition and Revenue Growth
As non-traditional players — in particular, Mobile Network Operators (MNOs) and Over The Top (OTT) companies drawn from retail and e-commerce — enter the Financial Services Industry (FSI), super-apps are becoming more commonplace. These new tools integrate a variety of lifestyle services with payment and financial transaction processing, packaged in a single mobile digital platform that delivers a seamless one-stop customer experience.
This, of course, represents a significant threat to the traditional banking industry, because mass retail, Micro-, Small- and Medium-sized Enterprises (MSMEs), and the growing youth segment increasingly want — indeed, expect — just such an End-to-End (E2E) mobile experience.
But there's still time to act. The most forward-thinking banks have already begun to innovate customer acquisition and business models. And Finclusion’s Mobile Finance Solution provides a platform, allied to an open ecosystem, to do precisely that.
Indeed, the cloud-based, pre-integrated Mobile Finance Solution is now actively supporting banks as they bring successful mobile financial services to market — fast.
Benefits
Reach New Customer Segments
Launch a Capital Expenditure (CAPEX)-lite digital wallet, which serves as a bank-neutral platform, open to any user.
Reach and onboard new customer segments, friction-free, especially the youth segment, MSMEs, and non-bank customers.
Use innovative marketing, through the rapid testing of new offerings, to attract customers.
a. Enhance Service Distribution
A lifestyle super-app designed for high engagement, with daily use by end-consumers and merchants, supports cross-selling and up-selling with mobile banking platforms.
Diverse practical tools — such as mini-app, AppCube low-code development, Business to Consumer (B2C) real-time chat, and official account, and marketing campaign templates — further promote user activity.
b. Reshape Business Models
The value chain is effectively reconstructed by covering a large number of previously inaccessible end-users, MSMEs, and Business and Consumer (2B2C) users, building closed-loop or semi-closed-loop payment between them.
Partners that are engaged within the app ecosystem benefit through reduced costs and increased user access.
Architecture
Industry Scenario
Industry applications can be developed based on Finclusion AppCube on the cloud.
Digital Experience can be developed based on open capabilities, provided by FSI, partner, or Finclusion.
Product and Service
Finclusion provides open platforms, tools, and samples to FSI.
Business Core
Finclusion provides a secure and stable core platform with higher availability and compliance with local laws and regulations.
Key Technologies
One-Stop Payment Ecosystem Connection
- A low code/Zero-code mini-app development platform and seven-line code hour-level access.
- Inbuilt mini-app and marketing campaign templates, in partnership with more than 100 service providers.
Flexible Configuration and Openness
- Flexible customization of open capabilities, supporting six scenarios (portal, app, interface customization, report and data extraction, service process orchestration, and micro-service orchestration).
- Rapid commercial use and regulatory response of Know your Customer (KYC)/Know Your Business (KYB), product, charge, and limit.